Core Means Poor.

I've figured it out! If you want to make tons of money then do something you loathe. Seems like most everyone ends up taking this route one way or another. It's easy to fall into, I guess. You want that house, car, boat, trip, whatever so you work your tail off at some dead end job to get it and finally you do and then its on to the next thing because nothing like that ultimately satisfies, does it? Sounds like America, huh? This is what our culture revolves around - consumerism. It's enough to make me want to gag, even though I fall into it over and over myself, which is why I want to gag.

The way I see it is if you are stoked on something, I mean super stoked on something then why not pursue that. What's your dream? What do you want from life? You want to be a writer? You want to be a musician? You want to be the manager for Mcdonalds? Whatever it is if it's your dream then go for it. Take it! What do you have to lose? Demand it of life. You only live once. Make the most of it. Don't work at something you hate forever just to start living at retirement. Live now.

I opened up Cactus because I am stoked on skateboarding. I've skated the majority of my life (25 years to be exact). I work 2 jobs. We make no money. You've seen our place. It looks like your average kid's bedroom most days. But it's what I love. There's nothing but skateboarding stuff in there. I'm broke as anyone, especially with the economy in the dumps, but I'm so stoked that I get to work at a skate shop that sells super good stuff (not like WalMart or FredMeyer). It's so rad! I sleep easy at night knowing I've served my customers the best I can with what the skateboard industry has to offer. What keeps me going is that I know deep down something positive is being pumped back into the skate scene around here. And I'm not taking credit for any of it because it's all of our customers - YOU! - that deserve the credit. We're just here to support you guys.

The conclusion? Keep doing what you love. Don't stop. If it's a good thing, no one will be bummed but only blessed by you and what you do. And keep riding skateboards. It's the best!

Redneck
2009